What flashes in your mind when you hear of the Indonesian “traditional market”? Its inexpensive goods? Its crowdedness? Unhygienic environment? Maybe those are the words we often use to stigmatize traditional markets. With the initiatives to rebrand it, our three speakers in Ngopi #4 (Sunday, 5th July 2020) think the way through to change traditional market’s branding image to be what is called People’s Market. Why’s that? Traditional market, aside from the stigmas it got from the community, has to